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This paper reviews the literature on green marketing intervention strategies and sustainable development with an emphasis on green marketing intervention strategies to environmental problems facing the world today.
This paper is an attempt to study the basic concepts and ideas behind green marketing, importance of green marketing and the challenges which are associated with different aspects of green marketing in the present scenario. Green marketing involves marketing of green products/services, green technology, green power/energy for which requires a huge investment in R&D programmes for their development and subsequent promotional programs which ultimately may lead to increased costs.
Contemprory Green Marketing Paper Contemporary Green GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES INTRODUCTION According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.Contemprory green marketing paper